Lagos Season of Creativity: Where Local Talent Meets Global Opportunity
Every year, Lagos transforms into a global hub for creativity. The city plays host to two flagship events – Lagos Fashion Week and Art X Lagos – attracting buyers, collectors, and audiences from across Africa, Europe, and North America. For a few weeks, the energy is electric. But for businesses that prepare, the impact can last all year.
According to TechPoint Africa, Nigeria’s creative economy contributed ₦5 trillion to GDP in 2022. This number isn’t abstract – it represents the growing power of Nigerian talent on the world stage, and the ripple effects across every sector.
What this means for Nigerian businesses
The Lagos Season of Creativity is more than just a spotlight on fashion and art – it’s an economic engine. Designers are securing pre-orders from international buyers before their collections even hit local runways. Artists are shipping prints and large-scale works to collectors overseas. Hoteliers and Airbnb owners are recording higher bookings as guests fly in for events. Restaurants, cafés, and lounges become hubs for visiting patrons, journalists, and investors looking to immerse themselves in Lagos culture.
It’s not just about fashion and art. Logistics companies handling international shipping, fintechs enabling secure cross-border payments, even small shops near event venues – they all experience a lift. When global attention is on Lagos, the whole ecosystem benefits.
The opportunities and the gaps
Yet, for many businesses, opportunities are still missed. A designer with global interest but no reliable payment channel risks losing customers who can’t pay in dollars or euros. An artist ready to ship overseas may struggle with heavy logistics and unclear shipping processes. A boutique hotel without seamless booking and payment options might see international guests go elsewhere.
The truth is, Lagos’ creative season is not just for the big names. It’s for every entrepreneur willing to prepare, stay visible, and deliver. The real winners are those who turn seasonal attention into year-round growth.
How to stay ready
So, what can Nigerian businesses do to make the most of this moment?
- Enable cross-border payments. The buyers are global; your payment options should be too.
- Think logistics. Whether it’s fashion, art, or even food products, safe and reliable shipping builds trust.
- Showcase your brand online. International audiences discover through social platforms – visibility matters.
- Invest in customer experience. A guest’s first touchpoint (your payment, booking, or order process) defines whether they return.
Where Prospa comes in
At Prospa, we’re expanding global solutions and building financial tools that make this readiness simple. With us, businesses can:
- Accept and manage global payments with ease.
- Track finances with clarity, so you know when and how to reinvest.
- Access flexible funding to cover operational gaps when demand spikes.
Register your interest today to be the first to know when new payment options launch.
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